In these tough economic times, everyone wants to save money. But what happens when money-saving options conflict with environmental stewardship? One area of concern is paper.  As fuel costs have come down, publishers looking to save money on distribution are looking at heavier paper. Although the paper itself costs more than lightweight grades, the heavier stock allows them to take advantage of lower freight rates, which have come down significantly since last summer’s peak oil prices. The Dead Tree Edition, for example, recently encouraged periodical publishers to

consider this option in an article “ Heavier Paper Can Save Money .” But at what environmental cost? Heavier paper may cost less to ship, but it takes more fuel. You’ve got the same number of pages, carrying the same amount of information, but at a higher level of fuel consumption. Heavier paper also takes more energy to transport and ship before printing. Read more of this story »

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Greening Print Marketing: Does Saving Money Conflict With Environmental Stewardship?