Green is the new black at Nike. Image via: LogoDesignGuru At the Pop!Tech Conference this year, one thing to come out of the event are the new Labs that Pop!Tech will be holding to find solutions to many of today’s resource use ‘issues.’

Nike was first with their hand up, asking for help on finding a way to make shoes and other items keep running for miles and miles without the need for new resources.

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Nike Strategizes on Deep Green Future